Friday, July 19, 2013

Surface RT - a year later

It's almost a year since I wrote my blog post on :Surface RT pricing:. So, how has the Surface RT fared in the past 12-monhts?

1. It has bombed, period
2. Microsoft stock took a huge hit when it announced earnings last evening; M$ took a 900-million write-off for excess Surface inventory
3. Microsoft has dropped the price of the entry-level device to $350. I recommended this strategy last year.

The latest post calls the Surface what I called it a year ago: Zune 2.0. Read this article at The Verge for the opinion piece.

If only someone at Microsoft took my advice on the pricing strategy, and did more to get the Surface RT in people's hands, this wouldn't have been an issue at all.

In short, Epic Fail! Microsoft, you missed an opportunity.