Studios Try to Save the DVD

Hey Blu-Ray won, but Hollywood isn't really celebrating, is it?

"But the victory of Sony’s new Blu-ray high-definition disc over a rival format, Toshiba’s HD DVD, masks a problem facing the studios: the overall decline of the DVD market. Domestic DVD sales fell 3.2 percent last year to $15.9 billion, according to Adams Media Research, the first annual drop in the medium’s history. Adams projects another decline in 2008, to $15.4 billion, and a similar dip for 2009.

So instead of celebrating the Blu-ray format — which remains a nascent business — the studios are scrambling to introduce an array of initiatives aimed at propping up the broader market. Some efforts, like the addition of new interactive features and changes in how DVDs are packaged and promoted, are intended to prevent further market erosion while nurturing Blu-ray."

I'll tell you what will save the DVD - lower prices. I bought Transformers as a Secret Santa gift for $19.99 - that's day light robbery!! If a DVD costed $5.99 and a Blu-Ray disc costed $7.99, I promise you this, the movie studios wouldn't be able to keep up with demand. If the plan backfires, I'll... It won't backfire, I'm cocksure!!

The format will be re-energized, if only the studios execs would relinquish their greed, just a tad bit...