I was talking to a friend of mine a few days ago about the recession. She's a nanny, and considered herself to be indispensable to the functioning of today's working American society. It's quite the norm for both parents to be working, at least it used to be until people started getting laid off left and right. I started to think about that conversation and with the backdrop of the latest report on how more than 80% of the people being laid off are Men, I realized that the recession might have another unexpected consequence - more babies.
Let's face it, the 3 things guys think of the most are food, sleep and sex. Advances in modern medicine, pharmaceutical research, and boredom make for a heady concoction that is most likely going to result in more than 1 oops moments in the lives of "laid-off" couples (that's right, I just coined a new term). With more babies on their way, what are you going to need? A tonna baby and household products. Which companies are leaders in those categories? Procter & Gamble and Johnson & Johnson.