Monday, September 23, 2013

Thoughts on the Surface 2 announcement

I have to hand it to Microsoft for persisting with the dual-device strategy. Removing the RT moniker might clear some of the confusion with the first iteration of these devices, but the root of the problem hasn't been fixed: I still cannot run traditional Windows apps on the Surface 2.

Other things that took some doing on Microsoft's part that I would like to highlight:

1. The launch price is $449, $50 cheaper than that of the iPad.
My reaction: This is no man's land pricing for the device. People are either going to buy the iPad ($50 more) or choose one among the Kindle Fire 8.9 HD or the Nexus 10. My prediction is this reduction in price will not help to push devices in the marketplace. I hope I am wrong.

2. Much improved Type and Touch covers

3. Increased battery life

4. Thinner form factor

5. Improved kick-stand

No one is really talking up Windows 8.1, which in my mind is the sleeper feature of the launch. If there is an uptick in sales of the Surface, it will be because the 8.1 update makes the devices buttery smooth to use.

The customer wins in the end. There is a plethora of options if you are in the market for a tablet. Hallelujah!

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