The Limits of Innovation

The author draws heavily on trends in the Computer Industry to show that innovation isn't everything in the world today. Not that this isn't a known fact, the most innovative companies have never been among the money, Apple Computer and Xerox PARC being cases in point. Though verbose in text and repititive (at times) in thought, the article does prove it's point - that an innovative idea must be followed up with a sound marketing idea for commercial success to ensue. In the end, it's the bottomline that matters, not how uber cool the product turned out to be...