Thursday, March 11, 2010

What is a brand?

Wise words that provide the missing answer to a huge question:
"A brand is not a logo. It’s not a slogan. It’s not a product.

A brand is the soul of who you are and what you’re doing and it pervades every aspect of your business from your attitude to your interactions with customers. A great brand inspires other people with its passion. But you knew that already."

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