Karan and I often end up talking about technology trends as they pertain to Microsoft. Here is a snippet of a conversation we had this morning on Windows Phone 7. They in the context of this conversation is the Windows Phone 7 team. Enjoy!
Manoj (7:45 AM): problem is, they need a wild card
Manoj (7:45 AM): maybe Nokia is that WC
donna (7:45 AM): i think you will also be able to write your own agents that run in the background
Manoj (7:45 AM): but at this point, there is a very high switching barrier (inertia, investment in apps, etc) and no real incentive to switch to WP7
donna (7:45 AM): true true
Manoj (7:46 AM): WWKD?
donna (7:46 AM): the untapped market world wide is still larger than the existing base
donna (7:46 AM): by far, no?
Manoj (7:47 AM): yes by far
Manoj (7:47 AM): But, the untapped world market cannot afford 100$ phones
donna (7:47 AM): how many people buy _a lot_ of apps you think?
donna (7:47 AM): so much so that it would be a barrier
Manoj (7:48 AM): ok ready? if people aren't going to buy apps, then the massive investment in an app store isn't justified. The idea isn't how many apps people buy. The idea is that they have a choice to buy.
Manoj (7:48 AM): remember, people like the idea of choice. whether they exercise said choices is their call.
Manoj (7:49 AM): they must feel like they are in control, even if they aren't.
donna (7:49 AM): agreed completely. but the question is if my i want to switch from apple and i have bought $20 worth of apps or $500?
Manoj (7:49 AM): Circling back to my opening argument. The apps need to be there, all of them, so that every segment's needs are served.
donna (7:50 AM): the apps need to be there. yes. no argument against that.
Manoj (7:50 AM): it's about knowing that if i want to spend my next $ on an app I covet, will I find it in the joe schmo store.
Manoj (7:51 AM): you know it's going to be in the iTunes store. The only set of apps that gets advertising,word of mouth or viral publicity is the App store.